Sweet Appeel
( Soft Drink Rebrand )

Objective:
Redesign this overseas brand into a recognizable identity that will translate within the United States. Bana-Nina is a Latin brand of soft drink. It boast a delicious tropical flavor with a splash of refreshing banana sweetness! While the flavor was appealing, its presentation along with it's packaging was a little less attractive. 

This product needed some pop! ( some puns just fall in place ) After diligent research of this company, I decided that I would do a complete over haul to its identity. The first thing that I attacked was a company name. Once I decided on the name Sweet Appeel, playing off of the soft drinks signature banana flavor; I also developed the tagline: " Go Bananas! " further stamping a neurological response and expectation of what to expect from this soft drink. It is also a fun call to action! With that said, I now had to design an identity for this drink known for its appealing sweetness. At this point I lost my mind developing an advertising campaign worthy of an American Advertising Award and I was successful  From logo to short commercial, It wasn't an accident but weeks worth of hard work and dedication that caused me to slip into this award winning campaign!



My role:
Concept 
Art direction
Graphic Designer
Type Setting 
Copy writing 
Logo design
Layout 
Producer/Director 
Sound design

Programs:
Photoshop, illustrator, Ableton Live

Special Thanks to,
Shane Green ( Shot & edited BTS )
Daymon Hughes ( Shot and edited Commercial )
Lee Latin ( actor )
JalenBates ( actor )
Marquis Green ( actor )