Brier Creek
( Mall Campaign )

Objective:
Brier Creek is a luxurious golf course community in Raleigh, North Carolina. The corner stone of this town is a shopping center called Brier Creek. This vibrant community boast numerous activities. Everything from, fine dining to shopping and beautiful living communities. My task was to highlight these activities in a way that engages prospective consumers as well as drive home the community name. 

My solution was to give onlookers the impression that they are looking in on moments in time. I wanted the advertisements to feel up close and personal. Once I felt that I had accomplished that through design, I developed the phrase, or tagline " What's in the creek? " Also to add a visual  aesthetic that ties into the phrase, I found several photos of beautiful wooded areas with phenomenal views of vibrantly flowing creeks.

My role:
Concept 
Art direction
Graphic Designer
Type Setting 
Copy writing 
Logo design
Layout 

Programs:
Photoshop
Illustrator